I purchased my bridal gown from the POB at a different city, but it was shipped to the Beverly Hills location. First, POB has a great selection of dresses in all price ranges. Second, they have sales certain times of the year so if you have your eye on a dress, sign up to be on their e-mail list and a couple of times a year, they'll have 10% or 15% off sales. Additionally, you can get 5% off your dress if you open up a POB credit card (6 months 0% interest). Third, bridesmaid dress selection is amazing - all sorts of colors and if you buy your dress from there, the girls get 15% off their dresses. Since I had purchased my dress from a different location and was getting it altered in Beverly Hills, there was a slight mix up and I had not booked appointments for my alterations. It was three weeks before my wedding, but the great reps at POB fit in my two appointments so my gown was ready on time. I did purchase my veil and jeweled headband from POB - you can probably get a similar style for cheaper from somewhere else, but the quality was great and they had a decent selection.